Today, digitally mature companies can take advantage of their digitized operations as an essential tool for growth in terms of expansion and revenue. As more companies join the digital race, agility, speed and adaptability are very advantageous attributes of any business. On the other hand, organizations that have not achieved digital maturity in commercial operations risk being wiped out by their competitors or lagging in the market.
In recent years digital maturity in commercial operations has grown as a key competitive advantage for organizations. Digital mature companies can quickly adapt to new business conditions, and the digitized processes help them secure new income sources, especially during a crisis such as the covid 19 pandemic. However, preparing your company for the industry requires careful evaluation, planning, and a deep insight into the readiness of each functional area.
Digital maturity is evolving.
Digital maturity comes in at the intersection of process flexibility, cultural agility, digitization, and employee innovation. Ideally, the bigger the intersection is, the more digitally mature an organization is. In the modern age, the necessity of digital maturity continues to increase. It is a stiffly competitive market, and any organization that doesn’t adapt to the new reality risks its existence.
That is to say, digital transformation is happening rapidly, and many companies have started to see that digitization is not only a cost optimization tool but a key driver for revenue growth. As such, more digitally mature organizations are already in the front line, capitalizing on their big market advantage.
Keep in mind that digital maturity cannot be achieved overnight.
For organizations to progress rapidly, they need to have a change implementation plan and, most importantly, involve all the employees. Note that the journey to digital maturity gets slow if you fail to recognize the advantages of digitization and the immense opportunities it comes with. There are many risks of not digitizing business operations early enough, which cannot be underestimated.
As a business owner, you need to remember that your organization cannot achieve digital maturity overnight. Digital maturity is a blend of work culture, the company’s processes, the available technology, and a considerable commitment from your employees.
It is the commitment that can boost or break the change implementation strategy and digitalization. That means you must secure the engagement of everyone in the organization, including the management, staff, business partners, and clients.
Digital transformation is an excellent opportunity.
Your organization should always strive to achieve digital maturity because it drives more revenue and is also the key to the business’s long-term success. Therefore this is a great time to explore the possibilities of digital maturity in commercial operations. If the digital transformation is well planned and executed, you will likely see the results within a few months and even get a good return on investment.
A digital transformation is a tool for cutting your company’s operating costs and even driving more growth. It gives you a bigger room for improvement and growth. The critical stages involved in performance improvement include:
- Silo thinking- little alignment between supply, demand, and product.
- Internal alignment- strategy in sync with business operations and supply chain strategies.
- Functional alignment- a collaboration with supply chain functions, investment in digital technologies, and collaboration on product development.
- Value chain alignment- the best practices of the operations are integrated into the network across all departments.
- Network alignment- here, the service levels have been fully optimized, and the best processes have been adapted to the entire manufacturing network.
We cannot underestimate the potential of digital maturity in the modern age. It gives companies a competitive advantage, motivates employees, and drives more revenue growth. It is the right time for companies to recreate their business processes, digitize operations, and boost their business models to earn a market share.