A domain name for your business is essential to create an effective web presence, or else it will be lost in cyberspace. The use of smartphones or tablets has changed the way people shop or do various activities. The divergence of people’s attention away from televisions to smartphones and computers has led to the growth of digital marketing, which has gained a lot of importance among businesses today.
For your business to build its own online portfolio, you need to register for a domain name. Here are some prime reasons for having a domain name:
It offers innumerable choices to find the right one
Registering for a domain name can help you have unlimited numbers of names to choose from. You can find a relevant name that suits your business or profession and create a fitting name. Other than making your business look professional, a domain name creates uniqueness and increases visibility that visitors can find your website easily among others.
It gives credibility to your business
A unique domain name shows that your business is trustworthy. If you have a URL with a generic address, which you can have by publishing your website via a free web-hosting site or an ISP, you may lose your customers’ confidence. With innumerable websites around, it is difficult to prove that your business is dependable and deserves the price it claims.
If your business does not register for a professional domain name, customers will not be serious about your website nor your efforts in creating your products. Your business’ credibility goes a long way with your brand identity or image.
It offers you customized email addresses
A registered domain name helps you have tailor-made email addresses, which is having your chosen domain name after the ‘@’ symbol. Moreover, if your business grows, it may need several email addresses to facilitate easy communication. For instance, you may require a separate email address for customer support, retail sales, staff, and so on. By buying a unique URL, you can create separate email addresses for your business.
It offers high reliability and security
The domain name that offers security to your sensitive information is usually offered for a cost. By having a registered URL name, you can ensure that it provides safety against spam emails, online attacks, and unsolicited calls. Moreover, the name also ensures reliability to customers.
With the right domain name, you get more business
People looking for a product or service surf the Internet using the keywords. If your business is registered with a domain name that matches the keyword, you get more visitors to your website. For instance, web surfers who look for brushes may get a website registered with the name brushes.com as the keyword figures on the search engine a number of times whenever the users type in the keyword ‘brushes’.
It builds your brand image
As mentioned earlier, you can have a suitable domain name that fits your business. For instance, you can have your company or brand name as your domain name to create better awareness among your prospective customers. Other than helping them remember your brand name, it helps them to suggest it to their friends who happen to look for a product similar to the one you produce or sell.
With a perfect domain name, you can secure more customers by generating a lot of traffic.