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Web design is absolutely one of the most important things to get right for an ecommerce site. Much success in ecommerce relies on drawing traffic to your site, and for that you need good SEO, top marketing, and a solid market niche to attract. However, you also need to do what you can to keep traffic on your site once it arrives.
For that, you need top website design. Your products could be second-to-none, your service could be exceptional, and your returns policy generous. Nevertheless, if a visitorcannot navigate your site easily, you are not going to get far.
Azola Creative, a company offering website design services (as well as lead generation website design), recommend that top website design is a task best left to the professionals. Accordingly, hiring a good website designer should be one of those investments you make to take your website to the next level.
As it happens, making such investments is one of the most important things for small ecommerce companies to do – once they are ready. Very often, it’s tempting to simply truck along at a steady level for a while, especially when establishing a healthy cash flow and only beginning to see profits.
But stagnation is actually death, and you need to grasp the moment for company growth when it comes along. Upgrading your website is one of the ways you can do that.
Learning About Web Design
While you might enlist the help of professionals to truly optimize your website, it certainly isn’t the case that there is no input from you. In fact, there absolutely should be. A professional web developer might have the expertise to do what you need them to do (they might even be able to effectively advise) but they still need to follow your lead.
Therefore, we could say that the most important thing when upgrading your website is to know, in detail, what you actually want.
Different Types of Websites
So, what type of website design knowledge is useful for business owners? Well, the place to start is simply to learn about the different types of websites out there.
Ecommerce Website
Knowing what a good ecommerce website looks like is, of course, the place to start. It’s not the only essential knowledge (because you might incorporate elements of other website types and, in fact, you should) but it will form the template and the base of your company’s website.
Ecommerce websites have category pages and inventory lists. They have large pictures and SEO-optimized text content. They also, of course, have a secure checkout page.
Business Website
Like the ecommerce site butfocusing more on introducing a business providing a certain service (rather than products). This website will be educational and feature many pages on the workings of the business, as well as things like FAQs and customer testimonials.
Blog Site
There are more ecommerce sites with blogs than without, and so certain elements of the blog website are relevant to ecommerce. A good blog will be attractively presented (large enough text and good images) and easy to navigate. The latter can be achieved with a comprehensive index and a category search function.
Portfolio Site
Portfolio sites are associated with artists and freelancers. They give direct contact information and present a body of work as attractively as possible. Portfolios are all about top aesthetics.
Learning about these four types of websites gives you a good bird’s eye view of what is possible and what would work on your ecommerce page. This is knowledge that will allow you to effectively direct any professional you hire.
