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There is no end to the number of new business models the internet and the age of ecommerce have ushered in. Just think of ecommerce or online tutorials. There are so many new businesses that would have been simply impossible before.
One of these new phenomena has undoubtedly been the product review website, which is a type of site where, as the name suggests, products are reviewed for the education of consumers, helping them make the right buying choices.
There are some ecommerce sites that consider product review websites an essential part of marketing. The biggest ecommerce site of them all –Amazon – actually has this feature built right into their website, in the form of their product review and comment section, where consumers can review the products that they have purchased to educate other customers on the site.
Make no mistake, product reviews are an essential part of the modern online economy. Never has there been such opportunity for products to be vetted by the very people who use them.
Of course, a product review website is a bit different from reviewing a product on Amazon. For one thing, you will be doing a lot more reviews.For another, you will be making money.
But only if it goes well and the site becomes successful! And there is a way of going about that. Online clothing store Plurawl, who produce hoodies in Spanish and other items aimed at the Latino community, say that product review sites are an essential part of how customers find out about their products.So they are certainly highly valued, and they definitely have their use.
How Do Product Review Website Work?
It is obvious that product review sites are an essential part of modern ecommerce, but how do they make money? Furthermore, how do they even work?
Product review sites offer high quality reviews of products, and they drive traffic towards to the sites where the products can be bought. In turn, the owner of the product review website earns a commission for each sale that can be traced to the product review site.
You might think that this means product review sites don’t really review products, but merely provide some extra marketing for them. It must be said that this is often the case, but not all product review sites are like this. In fact, many companies are happy to have their products appear on such sites regardless of the review content, simply because word is being spread and traffic generated.
Tips for Success
To that end, here are some practical tips for creating, and running, a successful product review website:
Be Consistent
The most successful product review websites are those that are publishing content constantly – because new products are being released all the time. Try to do as many as you can at first and then, as the site grows, enlist more writers to keep the reviews coming.
Have a Niche
Pick a niche for your product review website and stick to products within that niche. Make sure the niche is broad enough that you have plenty to review while narrow enough to ensure that you look like an expert in this particular field.
Reach Out to Ecommerce Sites
You should reach out to the people selling the products if you want to make money from a commission. You should do this constantly.As your reputation grows, so too will the number of successful deals you strike with ecommerce sites.
Ultimately, product review sites rely on high quality content and the type of reviews that generate interest as well as… well, reviews.
